Of course, you may be too busy to listen… but you’ll regret it if you don’t – since then you’ll never know how useful these top ten tips would have been…
Even though the Titanic was sinking, stewards straightened the deckchairs and the band played on. Why? Apparently, attitude is everything, and can easily hijack reason and rational decision making...
A brilliant and funny demonstration of the difference between experience and meaning - and how the fact can be the same, but the perception and interpretation be very different!
An excellent and powerful example of reversal, how changing the relationship between guides and customers generates a unique, memorable and superb customer experience.
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