

Some will answer:
Some will answer:
Some will answer:
Which of these was yours?
Simply put, if there is no negative effect, then there is no perceived problem. The problem will only be identified and owned if the person, group or organisation sees a negative effect. Although the remedy, long term, will have to address the cause, sometimes a solution has to address the effect in the short term.
So people tend to see problems in one of three states: cause, description, and effect. To get ownership of the problem, the most important state is effect; to get a long term solution, the most important state is cause; but often the immediate need is to limit or tackle the effect.
“And, if you want to sell the problem to others, you need to sell it’s negative effects”
if you want to sell the problem to others, you need to sell its negative effects