For anyone who would like to do more with less, in terms of limited budgets, and would like to know how to obtain and maximise resources without spending money.
For anyone who wants to be persuasive and get others’ buy in, but is averse to traditional ideas about selling; or f or team leaders who would like to introduce soft selling to their teams.
For anyone who regularly is confronted with the need to think on their feet, and would like access to tools, tips and techniques to develop this skill.